If you have a successful e-commerce site, you know that conversions are the key to survival. First, you need to build the traffic to your store. Then you need to convert that traffic into leads and sales. After all, traffic is critical, but it doesn’t pay the bills. Without conversions, your store won’t survive, no matter how many people are visiting. Content marketing can increase your conversion rate by almost six times! The average conversion rate with content marketing is 2.9%, compared to only 0.5% for sites not using it.